Disadvantages of social media marketing for business, Really? I bet you must be curious how is this possible right? Continue reading and you will realize the truth.
In 2019, social media are not only used for chit-chatting with friends, liking photos and videos or even following each other anymore.
People have used them as a tool to promote business or create awareness about their brands. This is known as social media marketing.
However, many businesses have fallen into what I call a SOCIAL BUSINESS LOOP, especially new businesses.
Social business loop means businesses, without much authority or awareness, heavily rely on social media to promote business and end up generating little to no leads by attracting non targeted audiences. – #1 disadvantages of social media marketing for business
Without much further ado, let’s dive into the topic.
4 Disadvantages Of Social Media Marketing For Business
1. Not built for businesses
This is the main disadvantage of social media marketing for business. As mentioned earlier in the article, many businesses, especially the new ones, which do not have enough awareness or reputation are extremely not advised to focus on social media marketing.
Even if the well-reputed business does not invest much in social media marketing in general.
This is all mainly because what the core purpose of what social media is. In my opinion, social media are built for connecting two or more people in a “relaxed fashion”.
Relaxed fashion here means, for example, chatting with friends, liking photos, following people, watching funny videos, etc, just what you do with social media in day to day life.
True, social media like Facebook or Instagram are now supporting business promotion but you cannot forget what the core purpose they are built for and that people’s preferences and choices will still remain the same.
For example, if you want to buy certain products online, what is the first thing that comes to your mind? – either Google or e-commerce platform like Amazon right? Now I think you start to understand it now.
But some people would be thinking, “well, I’m making sales on my Instagram store, they’re not even thinking about Google” – true, they did not think about Google, and I’m pretty sure, they did not even think about your product either.
They are simply people using social media and happened to come across your product and they liked it or they already had a pre desire of wanting a certain product in specific,
but that they had not yet searched on Google, and they found your product beforehand.
2. Negative feedback and tarnish brand name
Being on social media means exposing yourself publicly to all kinds of people who may or may not have the intention of coming across or seeing your brand.
You and I both know there is always a dark side to everything, and social media is no exception.
With the internet being easily accessible more than ever before, there are people who always aim to damage one’s reputation.
If your business is unknown or just starting to gain momentum, the chances are of getting attack is more likely.
Because it’s so easy to comment or engage, anyone can easily comment or attack you.
They could spread bad things about your business and through social media, you know how quickly things are.
For example, at one point, the hashtag “WhyIStayed” was trending on social media.
This hashtag was about victims of domestic violence sharing their stories.
The hashtag took social media by storm and became a facilitator for conversations about abusive relationships.
3. Heavily rely on ads
Ads, Ads, Ads everywhere! I know you are frustrated at ads, me too. In today’s online marketing, ads dominate.
Social media companies are very aware of that too. Facebook ads announcement was a revolution.
With its ability to target specific audiences based on various parameters in-depth, it’s what makes it such a powerful tool to generate leads online. (Disadvantage for small budget business)
Google ads are also another big game-changer. You could literally get your page or site to the top of the searched results within a few hours after launching the campaign.
All you need is the money to pump into it. Years and years of SEO effort and this, seriously? just a few hours are required to go on top of Google search? you gotta be kidding me! but that’s what it really is.
Advertisement is the main channel for these giants to make money on their platform. That’s why they really focus on promoting and luring people to use their ads platform.
As far as I have seen, Facebook’s organic reach is almost dead in 2019. Instagram, well you could get some reach through hashtags but you will most likely get those people who sell some likes or followers to follow you.
This is one of the biggest disadvantages of social media for your business. Unless you pump in loads of money, which is not recommended if your business is still new or trying the market.
Sure, you can utilize ads as an opportunity to gain initial momentum to your business by attracting visitors and creating awareness.
But once you stop the ads campaign, you will still have build up the foundation from the ground up. So if you want to attract leads through social media free traffic, in my opinion, and in most cases, it’s likely to fail.
One of my prospects reached out to me a couple of days back saying he’s not able to attract the right audience on his Instagram shoe store.
He said most of the people just come, inquire and leave. He said he had to go follow about 2,000 people just to gain roughly 1,000 people.
Also, when he decided to run Instagram ads, it did not do pretty good as well. I gave him advice which I am going to reveal in the coming section of the article, keep reading 🙂
4. Low ROI
Because of the above disadvantages, ROI from social media marketing is probably one of the lowest in online marketing strategies. You have to put both time, effort and money to really make things work.
If you are a social media geek, you should know this very well. If you do not post or engage with your fans or people on a regular basis, what you notice is your followers will start decreasing.
In social networks, only the die-hard fans stay. And if your brand or business is not well aware of a particular group of people or locations, no one is really going to be your true die-hard fans, trust me.
So it’s really time-consuming to actually create that kind of audience unless you are well known.
That is why what you should be doing before starting social media marketing is to establish a certain reputation and awareness about your brand and business.
This way, you do not have to chase around people or increase followers by going and mass following people.
What you should do instead?
So now you have understood four major disadvantages of social media marketing for businesses.
To get things right for your business, or in another word, to build a correct foundation of your business really boils down to one thing – To create a well-established reputation and awareness about it.
Now there are 3 major ways that you can do that:
- Leverage your organic traffic through search engines
- Promote your business using videos ( primarily through YouTube)
- Get featured on a podcast
We consume information online in 3 ways i.e through text, visuals, and audios. Text, for example, a blog. Visuals are through images and videos, and audio is through videos and podcasts in general.
So before you start out leveraging the above 3 major ways, what you first need is a website. You can compare website as your central point, through which you pull traffic from various sources.
To implement the first way
i.e organic traffic through search engines, you need to do SEO. Sure It takes time and effort but the results paid off are generally of multiple folds. Nothing is as powerful as organic search engines’ traffic.
This is the traffic which users have intents in getting something. So you can be sure that they will likely convert. If you are a local business owner, you can check out my 10 local SEO strategies for local businesses.
To implement the second way
To leverage your business using video is very essential. According to the stats, by 2020, 75% of the mobile traffic will be video.
You can easily do this using YouTube. Being the second largest search engine in the world, YouTube is probably the best place to host free videos in order to promote your brand.
Millions of people come to YouTube daily to watch informative videos. Make sure your videos are helpful and engaging.
The good part about this is, you can also monetize your channel too. So it’s a double win situation. And in each video, you can link back to your website as a referral source of traffic.
Get your business featured on any local or famous podcast to leverage authority.
These podcast websites not only help you promote your business but also they link out to your site as well. This way, you get the SEO advantage as well as traffic as a referral.
The above processes take time but they are really worth it. Once you have created enough awareness and reputation, then it’s time to hop to social media marketing.
By now, people must have started knowing about your business and it’s reputation. Generating audiences from this point is pretty easy and the cool part is, you do not have to chase around for your audiences. They will come to you.
That’s all for the disadvantages of social media marketing for business.
The points highlighted above are simply not meant to discourage you from doing social media marketing.
Sure there are advantages to social media as well. But this article is simply to help you realize what you should be aware of before jumping into it.
The key point to take away from this article is, no businesses in this world become successful through only social media marketing or I can guarantee you, I don’t think any successful businesses heavily focus on social media marketing as well.
What you should be focusing on first and foremost before starting it is to build awareness and reputation.
In my opinion, social media is a tool that is used as a follow up to any brand, people or organizations.
And the advice (From above point) which I gave to the person who sells shoes on the Instagram store is to get a website.
Like I explained to you, make the website as a central point of your business. Focus on it and the rest is optional.
That’s all for the articles. I would like to know whether you are that type of person who jumped directly into social media marketing without having established a well-known reputation
My name is Jackie Owen. I’m the founder of Techjackie.com, which aims at providing tips, tricks, and services on online marketing. I’m a passionate web developer and online marketer. In my leisure, I like to go out to a movie and spend time with my family. Let’s stay connected!