This is an SEO case study of how I take this taxi service website from 0 visitors per month to 4,000 visitors per month within 8 months of SEO service
Like any other of my case studies, I won’t reveal the website and keywords due to security and privacy reasons. But in this article, you will find some of my overview process of how I went about achieving the results along with various screenshots proof.
The client runs a private taxi and car rental website in Thailand that offers services like airport transfer, luxury car rental, etc. for tourists coming to Bangkok and Thailand. He approached me for a monthly SEO and Google Ads service with the goal of improving his online presence on Google Search, where the majority of customers are.
The project faces a couple of challenges as follows:
- Website not ready – The client’s website was a one-page simple WordPress site that needed a complete re-build and revamp to be SEO-optimized
- Strong national and global competitors – There are a couple of major players ranking in the search results, including big global brands like Klook, Hoppa, etc. that have strong authority and topical relevance.
- Average budget – The client has an average budget per month, which makes it a bit difficult compared to what is required for this level of competition.
Here are the overviews of how I approached the campaign:
Keyword Research & Site Re-Build
The first step was to conduct thorough keyword research for commercial (service) and informational keywords to help build topical relevance. Once the keyword list was finalized, I began working on the website and building out pages targeting the keywords.
The website was built using the Kadence theme and Elementor page builder with proper speed optimization plugins and techniques applied to ensure the site is user-friendly and lightning-fast. There are in total 15 service pages and 12 blog posts, which are added over the course of working on the site.
Content Writing & On-Page Optimization
After the site was completed, the next step was to write and optimize the content for all the pages.
This includes things like:
- Heading (h1,h2 & h3) optimization using NLP and density method
- Page structure optimization and addition of sub-topics:
By structuring the page in such a way that there are logical connections from one section to another. For example, I started the page with an introduction to the service and company, followed by the services provided, then reasons to hire the company, etc. All these subtopics are important for service pages as they answer the questions related to the intent using the NLP technique.
- Sentence-level optimization using semantically relevant keywords:
By making sure that each sentence is properly optimized using semantically relevant keywords based on reverse engineering the competitors and using a proprietary tool that I created. You can use on-page tools like Surfer-SEO to help with the process.
- Internal links:
Make sure every other page on the website is internally linked up to the main page to form a semantic connection for the overall topic on the website. For the anchor text, I mainly used the exact match keyword and the partial-matched keyword.
- URL optimization
- Keyword count and variation optimization:
Making sure that I have used the right frequency of each keyword on the page. For example, for the word “taxi”, I made sure to check the competitors’ average and see how many times I should use this word. You can again, use tools like Surfer SEO, but there’s really no hard rule for this. I’d like to keep it a little lower than the average to avoid over-optimization.
- Subtopic coverage:
For each content, I make sure to cover as many subtopics as possible. This includes using my own tool and looking at the SERP for guidelines.
- UX adjustments:
Over the course of working on the website, certain UX elements have been adjusted to increase the conversion rate, website navigation flows, and user satisfaction to ensure we provide the best experience for the users.
- Design refinement and connection
One thing I’ve also done while designing the website was to make sure the design elements on the page are properly refined that they are consistent in the flow and that all the sections and areas are connected without breaking the semantic connection from one area to another.
Once the on-page of the site is ready, the next thing is to start looking into off-page factors.
This includes things like:
- Citations & social profiles set up
After the majority of the content was finished by the second month and we started ranking for some keywords, I then started building out some important citations and social profiles to help build the site’s credibility and branded properties.
- Link building
Link building was started in the third month of the campaign and for this campaign, I focused mainly on high-quality PBNs and guest posts in combination using my own topical bending link strategy, sprinkled across multiple pages on the website to help build the overall authority. On average, about 5-8 links have been build each month. For the anchor text, I mostly focus on topics and branded anchors to keep the site safe.
- Brand building
As mentioned above, the client also hired me for a monthly Google Ads campaign as well. Over time, the client’s brand has become more well-known in the country and the website started receiving more branded searches over the months, which further helped increase the overall website’s rankings and authority.
Here is the graph from the Google Search Console:
The client is still continuing with the service for the 9th month of writing this case study, and soon the campaign will be completed as we have pretty much managed to dominate the search results for all the important keywords.