[Case Study] How I Rank A Local Kitchen Cleaning Client #1 On Google

This is a case study of how I ranked my local client in a kitchen cleaning niche #1 for his main keyword along with other relevant keywords for the business, generating a consistent flow of business and traffic from Google.

Just like any other of my case studies, I’m not going to reveal the website and keywords due to security and privacy reasons. But in this article, you will find some of my overview process of how I went about achieving the results along with various screenshots proof.

Project Background

The client operates in a sub-niche of a kitchen cleaning business in Australia and he approached me to get his website built as well as do the SEO on the site. The goal is to capture as much relevant traffic as much as possible from Google and to increase the business’ reputation organically.

This was a newly-built WordPress website using a brand new domain, in this case, it’s a partial match domain (PMD) that has the service name in it to help give more keyword relevance from the domain level.

Challenges

One of the biggest challenges of this project is to go against some of the reputed companies that have been ranking for years on Google and dominating the SERPs. However, if you know what you’re doing and work smart, you can always win at any SERP, no matter how big your competitors are.

The Campaign

Here are the overviews of how I approached the campaign:

Technical-Sound Website

Right from the beginning, I made sure the website is well-built and technical-friendly. This includes things like making sure the website is mobile-friendly and secured, making sure the site speed is lightning fast, and most importantly, making sure that the architecture of the site is easily crawlable for Googlebot and that it can crawl and index the pages easily.

On-Page Optimization

Next up is to focus on the on-page obsessively. What I mean by “obsessively” here is to optimize each and every detail to the tee.

This includes things like:

  • Heading (h1,h2 & h3) optimization
  • Page structure
  • Sentence-level optimization using semantically-relevant keywords
  • Addition of sub-topics
  • Internal links
  • URL optimization
  • Unique topic inclusion and semantics connection
  • Keyword count and variation optimization
  • Entity connection establishment

Off-Page Optimization

Once the on-page of the site is ready, next is to start looking into off-page factors.

Some of the things that I did are:

  • Press release from high-quality resources with semantic establishment optimization
  • Citations from high-quality directories and social profiles
  • Reviews and sentiment establishment
  • Engagement optimizations
  • Obtaining high-quality links using guest posts and some private links

Results

Here are some of the screenshots obtained from the ranking data and the client’s email

An early review from the client:

Rankings after 6 months from SEMRush:

The GMB:

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