Healthcare SEO Case Study: Niche Domination in 6 Months

This is an SEO case study of how I helped this healthcare food business in Thailand dominate the entire market organically in 6 months through my SEO coaching program and outranking many of the big authority tour and travel websites

Like any other of my case studies, I won’t reveal the website and keywords for security and privacy reasons. But in this article, you will find some of my overview process of how I went about achieving the results along with various screenshots proof.

Project Background

The client runs a healthcare food business which is a food delivery service for patients around the country in Thailand. It’s quite a niched market and although there aren’t many direct competitors, there are many big authoritative hospitals competing for the same service.

The client uses WordPress and approached me for a 5-hour SEO coaching program to help train her how to do SEO the right way, right from the strategy to implementation.

Challenges

The project faces a couple of challenges as follows:

Well-established authority sites – The niche is dominated by big authority hospitals and health websites while the client’s site hadn’t done any SEO prior.

The Campaign

Here are the overviews of how I approached the campaign:

Strategy Overview

I started off the coaching program by highlighting some of the key things to know such as how the algorithm works, the overall strategy, what to expect etc. The first session is crucial to help set up the mindset and understand the logic of how SEO works from the fundamental to advanced level.

Technical Optimization

Next was to train the client on how to optimize the technical aspect for the site. Based on the initial audit, the page speed and overall site structure needed to be worked on. I also touched based on other stuff that are important for the website.

On-Page Optimization

Next up we did the on-page SEO training, in which some of on-page strategies involved for each page are:

• Placing more important content higher up on the page:
  
  Making sure that you have your main keywords and other semantically relevant keywords higher up on the page is important for Google to understand what your page is about
• Sentence-level optimization using semantically-relevant keywords:
  
  By making sure that each sentence is properly optimized using semantically relevant keywords based on reverse engineering the competitors and using a proprietary tool that I created. You can use on-page tools like Surfer-SEO to help with the process.
• Keyword count and variation optimization:
  
  Making sure that I have used the right frequency of each keyword on the page. For example, for the word “food”, I made sure to check the competitors’ average and see how many times I should use this word. You can again, use tools like Surfer SEO, but there’s no hard rule for this. I’d like to keep it a little lower than the average to avoid over-optimization.
• Internal link and UX optimization:
  
  Make sure every tour package has both incoming and outgoing internal links to other relevant pages to help connect the topics and increase user engagement, pushing users deeper into the site to explore.
• Usage of specific numbers, data points, and easy-to-digest language structure to communicate clearly to the algorithm:
  
  Specific data points are much easier for the NLP algorithm to extract entities and understand the meaning behind the passage as compared to words.
• Research and structure the content according to the search intent deeply

Off-Page Optimization

After completing the on-page, I then moved on the off-page SEO training. This includes things like:

• how to leverage branding and traffic to help with SEO
• how backlinks work, what types of links to buy, where to buy, the advanced linking strategy, etc.
• Other off-page factors like entity establishment, references, and more.

Results

After completing the SEO training program, the client went back and started implementing everything I taught. After 6 months, she has managed to outranked many of the big authority sites with lesser effort and investment. Throughout the process, she was also in touch with me for any doubt clarifications.

Here’s her video testimonial in Thai:

Want To Get Results Like This?

Get in touch with me for more information about the SEO coaching program that is designed specifically for your site situation, at an affordable price.

If you like the content, help me share it out with the world!